Michael Jordan hasn't played a game in more than 18 years, but Nike is still raking in billions from his brand
![تويتر \ Darren Rovell على تويتر: "Every Nike shoe category down over the last 12 months but the Jordan brand, which is up double digits. In last year, Jordan brand has done تويتر \ Darren Rovell على تويتر: "Every Nike shoe category down over the last 12 months but the Jordan brand, which is up double digits. In last year, Jordan brand has done](https://pbs.twimg.com/media/EbYyVycWkAAtzbM.jpg)
تويتر \ Darren Rovell على تويتر: "Every Nike shoe category down over the last 12 months but the Jordan brand, which is up double digits. In last year, Jordan brand has done
![Share of total revenue per brand Source: StockX When looking at the... | Download Scientific Diagram Share of total revenue per brand Source: StockX When looking at the... | Download Scientific Diagram](https://www.researchgate.net/publication/332330011/figure/fig4/AS:746166945853445@1554911471985/Share-of-total-revenue-per-brand-Source-StockX-When-looking-at-the-total-revenue-of_Q640.jpg)